Idea-Driven Marketing Strategist Driving Integrated Marketing Innovations for Technology Brands
Hello, my name is Angad (ung-ghed). I’m an idea-driven marketing strategist with 15+ years of experience in integrated marketing communications, marketing both consumer and commercial brands. I’m a big picture thinker with the expertise to bring marketing campaigns to life from concept to execution, driving profit and growth. I have strong experience in market message development, branding, partner marketing, content creation, digital marketing, graphic design, with the ability to ideate, write, and produce materials from scratch with limited resources, budgets, and short timelines.
Over the past 10 years, I’ve combined my passion for tech with my professional career by working for the leading Technology and Electronics companies based in Silicon Valley, Beijing, and Hong Kong. Some of the companies I’ve worked for include Cisco, Lenovo, NVIDIA, and a subsidiary of TPV Technology. Plus, I’ve partnered with companies like Google, Microsoft, and Philips to bring co-branded products to life.
When it comes to my career, I’ve built expertise in 3 main marketing functions, go-to-market product launches, tech events, and integrated campaigns.
① GO-TO-MARKET PRODUCT LAUNCHES
With over 50 product launches under my belt, I’m a master at go-to-market launch, with successful launches for products like Webex, Lenovo Chromebooks, and Philips Commercial Displays. As a leader in GTM launches, I partner closely with product marketing and senior management to define the positioning, narrative, and integrated strategies to enable products to market.
② TECH EVENTS
I also have a strong passion for events and experiential marketing. As a seasoned marketer, I’ve had the opportunity to plan, produce and market technology-focused brands at conferences, industry trade shows, and press events. Notable events include NVIDIA’s GPU Technology Conference and the EdTech focused ASU GSV Summit.
③ INTEGRATED MARKETING CAMPAIGNS
In addition, I’m an expert in building integrated campaigns leveraging the entire IMC mix, including paid media, social, email, search, dot-com, retail, out-of-home media, direct mail, content, channel, and more. Some of the integrated campaigns I’ve led have been for Webex, the venture capital firm Global Silicon Valley, NVIDIA, and Philips Commerical Displays.
Presently, I’m working at Cisco as a Global Integrated Marketing Lead managing monthly integrated launches for Webex hardware products, features, and software releases and leading full-funnel integrated marketing campaigns focused on demand generation. I also provide consulting services for emerging companies and startups looking to innovate and grow in the tech space. If you are interested in working together, please contact me below.
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