NVIDIA

My Role

At NVIDIA, I led the marketing strategy and program management for NVIDIA’s annual developer conference, GPU Technology Conference (GTC). NVIDIA's developer conference represented several key industries including Self-Driving Cars, Virtual Reality, and Artificial Intelligence. The event was attended by a global audience of 6,000 people which included developers, engineers, startups, press, and investors. To attract attendees across the globe, the event was supported by large-scale multi-channel integrated campaigns with a marketing mix that included OOH media, paid media, CRM, direct mail, social, retargeting, PR and more. 

Out of Home Media

Audience: San Francisco Bay Area
Advertisers: Outfront Media, Clear Channel, VTA
Objectives: Increase awareness and motivate attendance

Impressions: 29 Million from 2015 - 2016 

LinkedIn Paid Social

Audience: Developers and Engineers
Objective: Increase awareness and motivate registrations 

Collaborations: Creative Team, Social Team, LinkedIn 

Metrics: 3.1 Million Impressions, 14K Clicks, 4,858 Social Actions

Social Media Video

Audience: Developers and Engineers
Platforms: LinkedIn, Facebook Retargeting
Objective: Increase awareness and motivate registrations 

Collaborations: Creative Team, Social Team, LinkedIn

Display Ads

Audience: Developers and Engineers
Platforms: DSP Publishers and NVIDIA Owned Media
Objective: Increase awareness and motivate registrations 

Collaborations: Creative Team, Enterprise Marketing, AdRoll

Impressions: 27 Million from 2015 - 2016

Direct Mail

Audience: Previous attendees of NVIDIA's developer conference
Objective: Increase awareness and motivate registrations 

Collaborations: Creative Team, Event Team