NVIDIA
My Role
At NVIDIA, I led the marketing strategy and program management for NVIDIA’s annual developer conference, GPU Technology Conference (GTC). NVIDIA's developer conference represented several key industries including Self-Driving Cars, Virtual Reality, and Artificial Intelligence. The event was attended by a global audience of 6,000 people which included developers, engineers, startups, press, and investors. To attract attendees across the globe, the event was supported by large-scale multi-channel integrated campaigns with a marketing mix that included OOH media, paid media, CRM, direct mail, social, retargeting, PR and more.
Out of Home Media
Audience: San Francisco Bay Area
Advertisers: Outfront Media, Clear Channel, VTA
Objectives: Increase awareness and motivate attendance
Impressions: 29 Million from 2015 - 2016
LinkedIn Paid Social
Audience: Developers and Engineers
Objective: Increase awareness and motivate registrations
Collaborations: Creative Team, Social Team, LinkedIn
Metrics: 3.1 Million Impressions, 14K Clicks, 4,858 Social Actions
Social Media Video
Audience: Developers and Engineers
Platforms: LinkedIn, Facebook Retargeting
Objective: Increase awareness and motivate registrations
Collaborations: Creative Team, Social Team, LinkedIn
Display Ads
Audience: Developers and Engineers
Platforms: DSP Publishers and NVIDIA Owned Media
Objective: Increase awareness and motivate registrations
Collaborations: Creative Team, Enterprise Marketing, AdRoll
Impressions: 27 Million from 2015 - 2016
Direct Mail
Audience: Previous attendees of NVIDIA's developer conference
Objective: Increase awareness and motivate registrations
Collaborations: Creative Team, Event Team