Lenovo
My Role
At Lenovo, I led the global strategy and creation of marketing content for Google Chromebooks targeted towards Consumer, Enterprise, and Education users. These products were supported by various pieces of marketing content to enable the go-to-market launch at retailers and channel distribution partners. Some of the marketing efforts included social media, videos, retail enablement, and more.
Social Media Campaign
Product: Lenovo 500e Chromebook
Audience: Education Users
Platforms: Facebook, Twitter, Instagram, LinkedIn
Objective: Increase awareness and motivate engagement
Collaborations: Google, Social Team, Agency Partner
Video
Usage: Social Media, Retailers, Channel Partners, Lenovo Sales Team
Audience: Consumer, Enterprise, Education Users
Platform: Youtube
Objective: Demonstrate the key feature of each product
Collaborations: Google, Social Team, Agency Partner
Lenovo Flex 11 Chromebook Tour
Lenovo Flex 11 Chromebook Tour
Lenovo Chrome Enterprise Video
Lenovo 500e Chromebook Durability
Lenovo 500e Chromebook Garaged EMR Pen
One-Pager
Usage: Lenovo Sales Team, Retailers, Channel Partners
Audience: Consumer, Enterprise, Education Users
Objective: Explain the key features and benefits of the product
Collaborations: Google, Product Marketing, Agency Partner
Product Photography
Usage: All marketing content including Web, Digital, Social, Retailers
Audience: Consumer
Collaborations: Google, Product Marketing, Agency Partner
Press Announcement
Audience: Press
Product: Flex 11 Chromebook
Collaborations: Google, Lenovo Communications Team, Product Marketing