Lenovo

My Role

At Lenovo, I led the global strategy and creation of marketing content for Google Chromebooks targeted towards Consumer, Enterprise, and Education users.  These products were supported by various pieces of marketing content to enable the go-to-market launch at retailers and channel distribution partners. Some of the marketing efforts included social media, videos, retail enablement, and more.

Social Media Campaign 

Product: Lenovo 500e Chromebook
Audience: Education Users
Platforms: Facebook, Twitter, Instagram, LinkedIn
Objective: Increase awareness and motivate engagement

Collaborations: Google, Social Team, Agency Partner

Video

Usage: Social Media, Retailers, Channel Partners, Lenovo Sales Team
Audience: Consumer, Enterprise, Education Users
Platform: Youtube
Objective: Demonstrate the key feature of each product

Collaborations: Google, Social Team, Agency Partner

One-Pager

Usage: Lenovo Sales Team, Retailers, Channel Partners 
Audience: Consumer, Enterprise, Education Users
Objective: Explain the key features and benefits of the product

Collaborations: Google, Product Marketing, Agency Partner

Product Photography

Usage: All marketing content including Web, Digital, Social, Retailers
Audience: Consumer

Collaborations: Google, Product Marketing, Agency Partner

Press Announcement

Audience: Press

Product: Flex 11 Chromebook

Collaborations: Google, Lenovo Communications Team, Product Marketing