Philips

My Role

At Philips, I led the development, execution, and analysis of marketing strategies and programs for Philips Professional Display Solutions in North America. With a focus on product launches, I led the go-to-market launch for over 30 plus Philips products from 2011 to 2014. The product launches for Philips were supported by large-scale integrated campaigns which included retail enablement, digital, events, PR, partner marketing and more.

Key Visuals

Products: Philips VL, Philps EL
Audience: End Users, Integrators, Resellers, Press
Usage: Brochures, Digital, Social, Web, Channel

Collaborations: Graphic Designer, Product Team

Event Marketing

Audience: End Users, Integrators, Resellers
Usage: Email, Digital, Social, Web
Objective: Increase awareness and motivate attendance

Booth Design

Event: InfoComm 2013

Audience: End Users, Integrators, Resellers, Press
Objective: Stage and demonstrate the key features of each product

Collaborations: Philips Brand Team, Product Team, Agency Partner

Video Wall

Event: Fast Casual Executive Summit

Audience: Restaurant Operators
Objective: Stage and demonstrate a video wall for Restaurant owners

Collaborations: Product Team, Agency Partner, BrightSign, Peerless-AV

Writing Samples