Philips
My Role
At Philips, I led the development, execution, and analysis of marketing strategies and programs for Philips Professional Display Solutions in North America. With a focus on product launches, I led the go-to-market launch for over 30 plus Philips products from 2011 to 2014. The product launches for Philips were supported by large-scale integrated campaigns which included retail enablement, digital, events, PR, partner marketing and more.
Key Visuals
Products: Philips VL, Philps EL
Audience: End Users, Integrators, Resellers, Press
Usage: Brochures, Digital, Social, Web, Channel
Collaborations: Graphic Designer, Product Team
Event Marketing
Audience: End Users, Integrators, Resellers
Usage: Email, Digital, Social, Web
Objective: Increase awareness and motivate attendance
Booth Design
Event: InfoComm 2013
Audience: End Users, Integrators, Resellers, Press
Objective: Stage and demonstrate the key features of each product
Collaborations: Philips Brand Team, Product Team, Agency Partner
Video Wall
Event: Fast Casual Executive Summit
Audience: Restaurant Operators
Objective: Stage and demonstrate a video wall for Restaurant owners
Collaborations: Product Team, Agency Partner, BrightSign, Peerless-AV